Clovia uses data science to predict demand and geographical understanding of tastes. It has built a technology called ‘Requirement Simulator’. It takes into account three factors – speed of sale of the test quantity that it launches, the feedback from customers once the test quantity starts getting delivered, and the feedback it gets from other sources.
In India, Clovia ships about 250,000 units and claims to launch about 200 styles every month. The company has 1.5 million visitors a month on its website and app. It also sells its products at its shop-in-shop stores across 10 major airports in the country.